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How to write a blog post

How To Write a Blog Post Fast, Enticing and Engaging

A search on How To Write a Blog Post Fast these days may not produce radically new information.

In fact, many have been cut out from stories 2 or 20 years ago.

They’ve only been retouched, recreated and retold in a hundred different ways without so much changes in its content.

Sometimes a little tweak will do. For as long as it resonates with what you’re sharing to the world, it’ll do just fine.

Have you ever watched Simon and the rest of the judges of Got Talent shows praise an aspiring singer if he or she sings an old song rearranged in their own tone and style?

Watch this amazing audition of an ovarian cancer survivor who went up that biggest stage on earth just to render her fight song.

Cale Bevier’s rendition of Fight Song impresses Simon the most

That’s basically the same point in writing a blog post fast.

Imitate and inspire.

But please don’t get me wrong.

I’m not suggesting that you copy and paste someone else’s work online to make your life easier.

Use it for inspiration and tweak shamelessly such that it sounds fresh.

Ok, lets cut to the chase.

There are 3 points on how to write a blog post here.

Fast, Enticing and Engaging.

How To Write a Blog Post Fast

Let me start with the speed of writing your blog post.

How fast is “fast”?

Well, it really depends on your business objectives.

In this context however, let’s categorize “fast” here as within 6 hours (considering you have other stuffs to attend to in your valuable day).

So where do you begin?

If you’ve planned out your content calendar days or weeks ago, you shouldn’t have issues here. You’ve probably outsourced the work weeks ago to be published on certain days.

If you also have a sea of ideas in your mind about a certain topic, you should be writing the post quite amazingly fast.

But what if something comes up and you’d need to publish that blog post within 12 hours without so much information?

How can you create that blog post fast enough to beat your self-initiated deadline?

This is where quality PLR or Private Label Rights would come in.

You might ask, “Isn’t it illegal?” “How about the SEO or quality issues?”

Let’s tackle one issue at a time.

As mentioned in my post What is a PLR?, it was clearly stated why PLR’s are cool and legal. It’s just like buying gel products from your favorite salon, privately labeled with their brand and have been allowed or licensed by the manufacturer to sell them as their own.

With regards to ranking concern, you can either tweak it until it passes the Copyscape or add new information and sets of ideas to make it stand on its own.

Just like that Got Talent contestant singing the same old song with some easy tweaks rendering a fresh-sounding song.

You can check out the list of 101 PLR Membership providers here. I’m sure there’s something relevant for you regardless of your niche that will address both SEO and quality.

Now, let’s move to making your blog post enticing and engaging.

How To Write an Enticing Blog Post

Supposing you now have a list of articles from a PLR provider.

What do you do to make it unique and enticing?

Few things to consider.

1. Re-write the headline to make it captivating

Even if you have the best blog content, great products to offer and enticing opt-in forms, if your headline isn’t attention-grabbing enough, then you may suffer from radio silence – no site visitors!

Here are a few things to consider.

a. Choose Your Keywords

While others do this last, I almost always go for the keywords first.

It becomes the anchor of my blog post.

Ranking well for something your readers don’t want to read or don’t want to click on doesn’t do you much good. You don’t want to waste time and money, if you’re oursourcing your blog posts, without the hopes of ranking in the coming weeks, months or even years.

As you write with your keyword-optimized blog post though, always write for your audience first. Bots have their own algorithms making your post rank when done right.

b. Always Consider Power Words in Your Title

Your title can easily stand out with Power words. A couple of clicks and Google can give you this list.

In 101 Awesome PLR Membership Websites can you guess how many Power Words I deployed in the title?

You can check it out for full details.

Never underestimate essence of Power Words. They can spell the difference between a post that’s often clicked and devoured or those that haven’t even been touched.

Power words play with our emotions.

Remember, we decide not just with our thoughts.

Sometimes it just depends on whether we can resonate with it or otherwise.

c. Make it Interesting and Tell The Truth

You want to write an attention-grabbing headline. With that comes the temptation to hype it up and stretch the truth just a little bit. While that may get you some extra clicks, there’s a trade-off. You’ll lose credibility if you’re exaggerating or telling some white lies. You see a lot of those headlines on social media. You click through and end up disappointed because the post doesn’t fulfill what the title promised.

Instead, make it interesting without all the hype and stick to the truth. A great way to do that is to think about what’s in it for your readers.

2. Captivate your readers with your lead paragraph

We’ve all heard that first impressions last, right?

Why not open your post with that lasting impression? if you can captivate your readers in your first few lines, they’ll have a better reason to continue to the next and even till the end especially if each one is enticing enough to lead you to the next.

3. Entice them with relevant visuals

Try to lure them using relevant images starting from the Featured image to the visual representation of your message in the lead paragraphs down to the succeeding images, infographics, charts or videos.

Not all will read your post from the first salvo down to the finish line.

They’ll probably use their first minute to scan the full article to see what’s in store for them even before they dive in for the expected promised value.

Aside from the headers and fonts, you need to make your visuals work for your text. Even background color on some sets of texts can do the job if done correctly.

There are a few reasons why visuals can help your blog post – to complement what you’d want to say in words, for SEO purposes and to give your readers’ eyes their much-needed break.

Seeing a few visual aids in your post can refresh them, ready to devour your next set of messages.

Common Sources of Images

Here are a few tips in bringing images to your post.

a) You Can Take Them Yourself – If you’re a decent photographer and can find the subject matter you need, by all means go ahead and take your own images. Photography equipment aside, this is the cheapest and most authentic option. The downside is that it takes time to set up, take the picture, process it after and get it in a format you can use you on your blog.

b) You Can Hire Someone Else To Take Them For You – This is where things can get pricey. But you might get lucky and find a couple of college kids with decent cell phone cameras that can get you the shots you need for a little beer money.

c) Get Some Stock Photos – The most time and cost effective method for most of us is to buy stock photography. Sites like IstockPhoto.com and Depositphoto.com will sell you the right to use an image on your blog post for around $2. And since they are huge sites that connect you to thousands of photographers, you can find images on just about any subject with just a few keystrokes. Also try Pixabay.com and Canva.com for free icons or images.

d) Hire Me. While I am working on my PLR toons for selected niches, you can hire me for this specific function. If you like what you’re seeing in my blog posts, I can do the same for your niche. Trust me, it’ll give your readers a new perspective. You may also check out duarte.com (Nancy Duarte is the CEO of Duarte inc., the largest communication firm in Silicon Valley) and click their blog. What do you notice about their Featured Images? There is a science in toons.

How To Make a Blog Post Engaging

You did a good job grabbing their attention to click your post.

In the lead paragraphs and through the visuals, you’ve also given them the idea what’s in store for them.

The rest is now up to the quality of the succeeding lines.

1. Tell a story

Bestselling authors like Nancy Duarte wrote the book Resonate, Carmine Galo’s Storytelling Secrets was a bestseller and Gary Veynechuk authored Jab, Jab, Jab, Right Hook.

Hardcore blogs like Copyblogger, Smartbogger, Problogger have outstanding articles suggesting to deploy stories in your business.

Why?

Because our human mind is wired on drama. It craves for it.

Robert Bruce intentionally ascribed this quote from David Mamet, America’s greatest living playwright, in his short but punchy Copyblogger piece…  

“The audience will not tune in to watch information. You wouldn’t, I wouldn’t. No one would or will. The audience will only tune in and stay tuned in to watch drama.”

Almost always, use Storytelling for your business. It’s both an art and a science.

It worked thousands of years ago. It still works today and it will always work with your grandchildren’s children.

2. Deliver the meat

Consider Storytelling as a great appetizer.

To complete the meal of your customers, you’ve got to deliver the meat.

Here are a few simple tips to help you delight your tribe.

  • Don’t disappoint them by sending in 30% fats, 30% overcooked and just 40% meat when they were expecting a 100% Medium Rare. Send them the information you’ve promised you’ll deliver.
  • Your meat should justify the title, which in the first place, was the reason why they clicked through it.
  • Overdeliver. Make your audience feel that they won the lottery by taking away the grand prize with just 15 minutes of their valuable time reading your blog post. They have to have something of real value as they go back to their site.

3. Make them act the way you want it to

I have just a couple of things here.

First, encourage them to interact through comments.

Don’t be afraid of writing a good blog post only to be met by…crickets!

It’s normal to see blog posts with zero comments while other blogs have dozens or hundreds of comments per blog post.

Sometimes it takes days or even years before a single comment pops up.

Do you resonate with it? How fast does your blog post receive comments?

If you don’t have a tribe where you can simply broadcast a message at any time of day that a new post had been published, if you haven’t tapped the power of social media to follow your post and if you’re just waiting for your keywords to rank, then it may indeed take time (if your keywords would ever rank at all).

Probably the most effective tool to deploy in your blog post to encourage your readers to comment is to ask questions.

Make your message resonate with them clearly and ask the right Q’s.

Someone will definitely be asking for your approval as he or she hits that Comment section.

Secondly, be deliberate on what action you’d want them to take during or after reading your piece.

  • Ask them to share your post.
  • Make them buy something from your shop.
  • Refer them so someone else.
  • Have them opt in for a freebie
  • Make them click a relevant link.

Whatever it is, there should be call to action from your readers.

You’ve created that blog post fast with a purpose. That CTA objective should be part of your post’s overall design and should be met whatever it takes.

How To Write a Blog Post Fast In a Wrap

Ideally, if you really, really want to write a blog post fast, enticing and engaging, each post must be planned.

A monthly visit of your calendar plan is a good strategy.

While I’ve not been a disciple of this trick for many, many years, it’s a lesson that has to be learned consistently.

While you can successfully write a post in an hour, if you’re one of the better writers who blog, there’s nothing like a well designed plan on what to post when.

A good content marketing calendar plan might also help in developing your writing skills as you will be obliged to write consistently.

Try it and let’s compare.

Meanwhile, let me attend to my steak (the real one).

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